It is increasingly common to see large companies championing and spreading the idea of trade marketing — a strategy that greatly improves the relationship between manufacturers and sales channels. Here is your complete guide to the POS.
This is only natural, since this area of marketing focuses on the distribution channel, also known as points of sale (POS).
To understand everything about trade marketing and how it can impact your business, be sure to read this complete guide on the subject!
What is trade marketing?
First, trade marketing is a strategy focused on developing profitable relationships between industries, manufacturers, producers and their sales channels.
How to achieve excellent point of sale management
A good point of sale management approach can boost sales and help manage other areas such as stock control, for example.
It is a systematic management model where processes are defined for the progressive improvement of POS performance.
These are some of the features that will help you achieve better results in your trade marketing, merchandising and promotional marketing projects. Getting started is easy, dynamic and flexible!
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Download free guideFrequently asked questions
What is a POS and how does it work?
A POS (Point of Sale) is the location where the product meets the end consumer: supermarkets, pharmacies, stores and any distribution channel. Trade marketing focuses exactly on this space, developing profitable relationships between industries, manufacturers and sales channels to ensure better display, supply and shopping experience.
What are the essential elements of a well-structured POS?
A well-structured POS requires: systematic management with defined processes for progressive improvement, trained field team (promoters, merchandisers, POSM activators), correct product display on shelves, well-positioned point-of-sale materials (displays, banners, wobblers), inventory control and absence of stockouts.
How do you increase sales at the point of sale?
POS sales grow when trade marketing is applied with a focus on perfect execution: product presence and visibility are ensured, promoters are trained to engage customers and distribute samples, stockouts and competitor prices are monitored, visual communication materials are deployed and management software tracks results in real time.